If you want to increase car sales, you need a mixture of great staff, fantastic promotions and good customer service. Here are some tips for increasing sales.
Reduce prices
An interesting sales tactic that can help to increase revenue and sales is by dropping prices. This can be done long term or as part of a sale. Dropping the price of a car can encourage price-wary customers to buy when they might not have before. This is still true even when the reduction of price is just a few hundred dollars off thousands.
People love to get bargains, especially when we're all being so much more careful with our money. Even if someone doesn't buy from you during a sale, you get the chance to speak to them which can help you reel them in as a paying customer in the future.
Offer added incentives
Little added incentives can make a car seem much more valuable than it really is. This might be Scotch Guard for the interior, a servicing pack or just some free gas. Offer things that your competitors don't to make customers choose your dealership over others when looking for a new car.
Get sales managers involved in selling
There's always the risk that sale managers can sit in their offices eating donuts, drinking coffee and looking at spreadsheets. A sales manager generally has the role because they are superior sales people. Get them out on the showroom floor to show the sales team how it's done.
Streamline your processes
If you can make your dealership run smoothly and effectively, you're going to have more time to spend on selling cars and keeping customers happy. If you can, identify areas of your business that aren't running as well as they could be.
For example, if customers are constantly complaining that their cars aren't ready, invest in some software that will help you to keep track of the cars and will communicate that information to different departments. Take a look at AutoSchedulerAdvantage.com for more information.
Training
If you feel some staff are doing better than others when it comes to sales, perhaps put them through a training course or run some workshops to try and get the most out of them. This is a good way to strengthen your team while making them feel like you are investing in their future.
First of all, eliminate redundancies that might be slowing sales. Once you've done that, focus your attention on the sales reps to get them working together as a team.